10 eCommerce Optimization Tips to Increase Conversion Rate
Clearly, with the increase in competition among brands to improve their business, it has become very important to implement proper strategies to engage customers. When it comes to eCommerce stores, customer engagement is a topmost priority to increase conversion rate of products. In order to sustain in the market, conversion rates should be high enough to exceed the investment made along with certain percentage of profits. And one of the most useful ways in which the conversion rates can be increased is by optimization of eCommerce stores. However, finding the best optimization techniques suitable for a business is not an easy task. Here are some tips on how to improve conversion rate of your products:
With availability of many electronic devices which provide access to internet, it is suggestible to design your website accordingly. Be it a smartphone, tablet, laptop or phablet etc. ensure that your site has a user-friendly design without any improper alignments or disturbing image positions. Navigation between multiple tabs, display of menus and submenus, link redirections must be designed responsively so as to achieve higher conversion rates. Reports suggest that more than 85% of people switch between multiple devices before they make any purchase, which implies that the eCommerce site design must be uniform in order to convince the customer.
As pictures are the only sources that serve as proofs for customers as how the original products would look like, ensure that you provide high definition pictures of products on your eCommerce site. Moreover, good quality images attract customers’ attention quickly. Apart from the picture quality, size of pictures and angle at which they are captured also make customer experience better. By using a picture slider feature, products will yield even better results, though you’ll have to invest more in this case. Sharing such high definition pictures on social media would further grab the customer attention, thus directing him / her to your store.
Email marketing is one more conversion rate optimization strategy that you can implement. Emails can serve as good reminders to your customers about the purchases they have planned to make but couldn’t. Reminding about the products that they have abandoned in the cart, products which are available at discounted prices, offers on new products, recommended product list based on their previous orders, products in their wish list that are to be purchased and products of their interest that have been restocked- all these can be notified to the customers through emails which are sent once or twice in a week.
Even though the design of your site and the pictures you use might be attractive enough for a user to start exploring your site, it is equally important to include clear-cut content in your website. Ensure that the language you use is understandable to the users; if you are targeting the global market, see that you use a commonly-spoken language like English. Also, do not use any flowery content just to impress your users. Keep the content simple and up to the point. Keep in mind the type of business you run while you create content for your site. Highlight some points that describe the quality of product, its durability and a meaningful reason of why a customer needs to buy that product from your website only. All these factors will have a higher contribution towards your website conversion rate.
Display the order progress
While convincing the customer to buy your product is on one step, delivering the product to the customer and meeting the customer expectations is another step. If you want your customer to revisit your site and make purchases more often, then you need to satisfy your customer right from his / her first purchase. After a customer orders a product on your site, display the progress made in delivering the product, for example – Order Received, Product Picked Up, Delivery Person Assigned (you can even mention the estimated date of delivery), and Order Delivered. This gives an assurance to the buyer that their order is being processed and would soon reach their address.
In general, people search for a product based on the keywords related to the category they belong to. For example, when a person wants to purchase a smartphone, he / she would search for the category of electronic gadgets. If you associate your products with the correct keywords, it would give better search results as you are making your site search engine optimized. Greater the relevancy of the keyword to your product, higher would be the traffic to your site thereby increasing the customer views which shall lead to improved conversion rates.
Provide product filtering option
How can product filters help increase conversion rates of your products? Applying product filters makes it easy for the customers to find their products easily thereby improving the customer experience. Research studies show that many customers do not make any purchase and leave the product site just because they do not have proper time to search the entire product pages to find the product they are interested to buy. In order to prevent this from happening, ensure that you include product filters in your site.
Social media to gain traffic
Social media also can play a great role in conversion optimization. One major advantage with social media is the ability to reach out to millions of people from all over the world. For all intents and purposes, Facebook ads and sponsored posts can bring huge traffic to your site. Online contests and live videos can also be made use of to promote your products. Furthermore, other media like Instagram, Snapchat, Twitter etc. can also be used for advertising your products in creative ways like running campaigns.
Take customer feedback
Satisfied customers can do a lot good to your business. Accept feedback from your customers, ask them to rate your service and write a review on the product you have sold to them. According to a survey by Dimensional Research, positive customer feedback influences around 90% of the people who visit the site for a purchase. Though positive feedback is always a welcome, negative feedback also should be accepted as it ensures that you make the necessary changes according to the feedback given. Moreover, it showcases the transparency of your business to the visitors of site.
Lower site load time
People often get frustrated when it takes time for an online site to get loaded completely and properly. Ensure that your eCommerce site doesn’t come under such category. Your eCommerce site’s loading time depends on network transmission quality and server computation ability. Improve the response time of your website by taking care of these factors, thus ensuring increased product conversions.
The above strategies can come handy to you in case you are searching for tips that can improve your eCommerce product conversions. Keep track of this space to know many other things that can help you out with your eCommerce business.
If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on conversion rate optimization and website conversion rate. Subscribe to our newsletter to learn more about tips on how to increase conversion rate. My best wishes are with you and your eCommerce store. Cheers!