How To Improve User Experience of Your Ecommerce Store
If you want customers to come back to your eCommerce store and make purchases, it is important for you to ensure that your site visitors have a better experience every time they visit. Since the number of businesses and brands entering the eCommerce market are progressively increasing day by day, implementing the best of strategies to improve user experience is very essential. Ecommerce user experience certainly cannot be ignored in the present scenario. However, if you are new to eCommerce or want some insights on methods for improving the user experience, please go through the following:
Create the best first impression:
As they always say “first impression is the best impression”, you must ensure that your site’s visitors get impressed with your store right after they open your site. And this can be possible only if your site has a proper and easily understandable layout. Design your eCommerce site in such a way that even a naïve user would be able to use it efficiently without facing any trouble. However, including expensive features might not contribute towards your cause. Simplicity and clarity are what your website needs to render the best eCommerce experience to your audiences.
Moreover, as the electronic devices through which a user opens your site may vary, it is important to make your site ‘responsive’ to all the possible devices. In other words, your site should be responsive when opened in any device – smartphone, laptop, tablet etc. As most of the users make multiple logins through multiple devices before they finalize a product’s purchase, it is essential to satisfy them irrespective of the device they use. Focusing on a responsive layout will certainly increase the customer chances of revisiting your eCommerce site.
Don’t make user registration mandatory:
Most of the ecommerce sites have made it mandatory for the users to register themselves for placing an order. Though the motive behind this is to stay in touch with the customers by sending them weekly or monthly mails or messages, not every user will show interest to provide his / her details upon his / her first purchase itself. Some users take it as a privacy concern to provide their details to an anonymous site and eventually, drop the idea of making the purchase.
Increasing number of spam mails also is an important factor that often influences this type of thinking among the users. Therefore, it is suggestible that you do not make user registration a mandatory step in your eCommerce store. Provide an option for the users to proceed as a ‘guest’ and continue shopping. This increases the users’ trust and their chances of returning to your site will definitely see a rise.
Use high quality images:
To make your site visually appealing, image quality is what you need to focus on. Even before the site’s visitor goes through the text content present on your site, images are bound to grab his / her attention. Product images are the only proofs to the customers when it comes to showcasing the quality of products you sell in your store. If they are not promising enough, the user will certainly not be convinced to continue with the purchase.
Ensure that you display professional and high definition images of your products. Pictures taken at different angles and varied zoom percentages can make things more convincing to the user. If necessary, provide a zooming option to the users depending on the type of products you put on sale. Using high quality images improves transparency of your site thus making user experience better.
Make Searching Simple & Easy:
This is very important for you if you are running a site which sells a wide range of products. Once the user starts browsing your site, he / she might not be willing to search the entire product range to find the products of his / her interest. Providing a search bar that can retrieve immediate results once the user enters the keywords can result in a better user experience.
As users might become reluctant after some time of their manual search, there are high chances that they wouldn’t show up the next time. In addition to providing a search option, ensure you that you make use of appropriate keywords while listing down the products in different categories. Carefully predict what all words a user might use while searching for a product. Using the correct keywords on your site can also improve SEO, thereby directing new users to your ecommerce store.
Stay in touch with your customers:
If you think your job is done once the purchase is made by the customer, then you are absolutely wrong. Make customers your priority. Show that you care for them at every point of time. Tell them that you want them to get back to your site again and again. Until and unless you keep your customers informed, you cannot expect repeat purchases from them. Keep sending newsletters and blog posts to their mail boxes once in a week or a month.
If you are planning on a discount sale, keep them informed at least a week prior to the actual day the sale goes live. Offer them discount codes or purchase points based on their previous purchases. In order to target new users, try offering newbie discounts on first orders or cash backs. Social media can also offer you great assistance in keeping touch with your customers. Facebook, Twitter, Instagram, Snapchat etc. can be used to post regular updates about your store. Effective campaigns and contests can also be run on social media which can further increase user’s attention towards your ecommerce store.
Control Shopping cart abandonment rates:
Shopping cart abandonment has become a serious concern for most of the eCommerce brands. In case of many eCommerce ventures, the number of visitors who turn into potential buyers is decreasing day-to-day. Nevertheless, you can minimize the incidence of shopping cart abandonment by taking certain precautions. Offering multiple payment options and ensuring the users about the privacy and security of their credentials are two important measures you need to take.
Users mainly doubt the authenticity of sites when they arrive at the payment options. Make sure you guarantee them that you are a certified seller and are taking sufficient measures to protect their credentials. Even further, make shipping free. Charging for shipping is considered one of the major reasons for cart abandonment. Most of the users do not like eCommerce stores charging to ship the products. Hence, make shipping free.
If you ensure that you include all the above features in your eCommerce site, you can ensure the best user experience too. Depending on the type of products you make available on your site, you can implement all or a few of the aforementioned strategies.
If you have any doubts or concerns, feel free to drop a line or two in the comments section. We shall reply in a day or two. Watch out this space to get more insights on the eCommerce website ideas. Subscribe to our newsletter to keep yourself abreast of upcoming trends in eCommerce. Our best wishes are with you and your eCommerce venture. Cheers!