Emerging eCommerce trends to follow that will drive sales in 2019
Amazon made its first ever sale in 1995 for a book. From book to selling everything of your needs, it’s was a long journey for the giant. It is still thriving, because it adapted to the trends, and it modified its products and business model accordingly.
This is what trend do to the eCommerce market. It keeps changing, and you have to adapt to it to keep on running the business. You never know the type of products you would find on the internet for 20 years from now. What we know now is certain things are trending, and you should acquire them before it’s too late.
At first, eCommerce revolutionized from physical products to digital products, which made not just books, mobile phones, furniture, etc. available but also an array of digital products like e-book, software, games, and other applications.
Then came the era of selling services online and now people are using sites like Thumbtack, Urban Clap, Freelancer, etc. to purchase services. Let’s not forget how users are purchasing subscriptions for online video streaming services like Netflix and Hulu.
The growth of eCommerce as a market is unstoppable today. The more items it’s adding to the catalog the more it’s growing in terms of market value. Businesses started leveraging technology to increase brand awareness that again helped in improving the recognition, credibility, and yes, better sales. You can imagine the growth by the fact that eCommerce was a 1.3 trillion market in 2014, and experts believe it will cross the 4.5 trillion mark by the end of 2021. It’s a huge number.
Back in time, computers were luxury and so was online shopping on web browsers. However, today despite computer are no more luxury, mobile phones have taken the place. Since 2016, there has been a 15% growth in the number of sales happening through mobile phones and this only increase. About 73% of the eCommerce sales by 2021 have been expected to happen on mobile phones alone.
What next? Well, forget mobile. Smart assistants like Google Assistant and Amazon’s Alexa can today make a purchase with just a mere voice command. Imagine you speaking on your Google Home smart speaker “Purchase a calculator from Amazon”. Be ready to get amazed as it is already happening in most parts of the world. Forecasts predict that 55% of the online sales by 2022 will happen by voice. A new era of voice eCommerce is setting in.
Want to get amazed by numerous such trends? Check out this infographic to find out many such facts you probably don’t know yet: