How to create an online store and make $1000 on your first month?

by GK November 27, 2018
create an online store

“To build an online store, you don’t have to spend a dime, give time, or have coding knowledge!”

In recent years, online shopping has been on upsurge with shoppers often using their smartphones, computers, and tablets to purchase goods and services via internet. According to Statista, almost 1.66 billion shoppers in 2017 purchased goods from eCommerce stores. Considering the sales value, the global eCommerce sales in 2017 was $2.304 trillion, which is anticipated to reach $2.842 by the end of 2018 and $3.453 in the consecutive year.

E-Commerce is a huge market and one of the top grossing business ideas in 2018 is starting an ecommerce business. Indeed, the above stats are lucrative and fair enough to entice as many entrepreneurs to create an online store and make money from it. One of the easiest ways to leverage this massive market and generate some handsome revenue would be signing up to an eCommerce marketplace like Amazon, eBay, and Alibaba. However, you would just be yet another seller among million others, who pay commissions to these platforms. It would not be your own online store.

If you wish an entrepreneurship and intend to create your own online store, you should look at the big picture, where you can claim the whole earning for yourself, without paying commissions to a third party. Hence, the primary prerequisites would be to know about three things in the whole process-

  • The Business setup- How to start an eCommerce business?
  • The Website setup- How to create an online store website?
  • The First-sale- How to make money with eCommerce business?

SELECT THE PERFECT ONLINE STORE BUILDER FOR YOUR BUSINESS

eCommerce platform selection

Turnkey eCommerce store builders are your best bet for starting an eCommerce business in the easiest, cheapest and quickest manner. For every eCommerce business, make sure the eCommerce website builder fulfills the following basic requirements that make your business competent in a highly competitive market-

  • Product management:

Product upload, Product listing, Product categorization, and support for Physical and digital products.

  • Shopping experience:

Product pages, Category pages, and virtual-shopping cart.

  • Checkout management:

Cart review page, checkout page, payment methods, and payment gateways.

  • Order Management:

Order status update, Order invoice generation, and delivery method assignment.

  • Product delivery management:

Shipping method, product-pickup, product shipment tracking, and order delivery status update.

  • Return Management:

Return Method, Return Type, Return Status update, Return Pickup, Refund-tracking, Return invoice generation, and return-address slip generation.

  • Review Management:

Write a product review, Write seller review, Approve review, show product review, hide product review, and delete product review.

It is wise not to re-invent the wheel to build a cart. Turnkey online store builders, which are different from the SaaS eCommerce solutions, represent the same scenario where you do not need a necessary coding skill to create your own online store. Gone are the days when you needed to be an expert coder to create your own online store. Today, with self-hosted or even the SaaS-based website builders, you can –

  • Create an online store without coding one from scratch.
  • Create online store by just browsing a graphical user interface.
  • Experience free trials and demo versions before paying for them.
  • Stop using an eCommerce platform and migrate to another, whenever you want.

However, a few aspects advocate the supremacy of turnkey eCommerce website builders over the SaaS-based eCommerce platforms-

Most of the SaaS-based eCommerce store builders are PHP-based. No doubt, PHP is a remarkable technology and pioneer of many of the biggest websites. However, while considering the scale and diversity of the requirements in an eCommerce store, Node.js is the new trend. Especially for eCommerce market, you need a versatile as well as a lightning fast website that handles the massive load during the flash sales.

The turnkey solutions built on Node.Js can equip your eCommerce store with unlimited abilities. With lightweight coding, synchronous approach, bundled package management through NPM (Node Package Manager), non-blocking I/O, and event-driven model, Node.js is the best possible solution to create an online store in 2018. Few of the examples of the biggest eCommerce solutions running on Node.js are as follows: Amazon, Netflix, eBay, PayPal, ZenDesk, Udemy, and many more.

Hence, depending on the fundamental requirements and your capital investment, you can choose from an array of Node.Js based turnkey eCommerce builders from the market.

CHOOSE THE DOMAIN NAME SYNONYMOUS WITH YOUR BRANDeCommerce platform domain section

After selecting the best eCommerce platform to create your own online store, the next step would be coming up with a business-friendly domain name that represents your brand. Narrow down your preferences to the strategic names that could offer multi-dimensional returns to your business.  Here are some fundamental criteria that can help you in selecting the best domain name for your online store. Pick a domain name that is-

  • Necessarily available with the .com domain
  • Easy to remember
  • As short as possible
  • Easy to type
  • Easy to pronounce
  • Completely unmatched to other brands
  • Not containing hyphens

Once you pick the perfect domain name, have a thorough check on the following grounds-

  • Make sure no variants are taken from other businesses or organizations (like .com, .net, .us, .uk, .info, .org etc)
  • Make sure social media accounts are available for taking on the same name.

Once decided, buy immediately the same and all other variants of the domain. Otherwise, there are people who buy domain names similar to recently purchased ones in case the original owner would be willing to pay bulky amounts to purchase them once settled the business. Any smart business-person would want to purchase all the variants to make sure the brand name remains safe from any misuse.

Does domain name help in SEO?

Does domain name help in SEO

SEO is crucial when starting an eCommerce business, which is already flooded with thousands of others in your competition. Organic traffic is a major determiner of how to make money with an ecommerce store. A recommended approach would be choosing a domain name with relevant keywords to your business identity. However, relevancy is not just about domain name but your overall product offering, having a related domain name certainly helps in building a brand identity. Hence, a good relevant domain name helps in brand identity but not necessarily in SEO.

If you run a highly categorized business in a more classified niche, relevant keywords in the domain name helps in SEO as well. For example, if you intend to sell camera only, you can use an appropriate keyword that talks about cameras such as brands like Ritzcamera, Cardinalcamera, etc,.

SERVER SELECTION IS CRITICAL TO HOST YOUR WEBSITE

eCommerce website server selection

Selection of a server technology for online stores is critical, and the decision lasts for a longer duration. A bad choice would just ruin your business before it even starts to kick. The technology must not only be secure but also professionally flawless with a strong IT support and infrastructure.

Out of all the factors that affect the success of an eCommerce website, server is one of the most crucial components. Unfortunately, after spending fortunes on eCommerce website development and domain name registration, many eCommerce start-ups ignore the prominence of a good hosting for the websites. Not only the search engines penalize slow websites but also the eCommerce sites loose a huge sale due to unpleasant browsing experience to the customers.

What are the choices?

  • Shared servers:

Avoid shared servers, as they are slow and not efficient to handle the massive load from eCommerce websites.

  • On-site servers:

If you are going for on-site servers, prefer rack servers to offer a scalable infrastructure.

  • Hybrid cloud servers:

These days Hybrid cloud servers are becoming popular. They give the benefits of owning your own infrastructure with the combined facility to scale the server whenever required.

  • Cloud servers:

If you are going for cloud-based servers, make sure your website has a faster internet connection with these servers, as they are efficient only if your website is pushing the requests fast enough.

  • Elastic cloud servers:

You can go for elastic cloud servers to get dynamic scaling of servers on requirement. Such servers can upscale and downscale server consumption instantly depending on the requests and load. Moreover, you would be paying only for what you use.

How to choose from the options?

How to choose the server

Analyse your server requirement

Conduct a deep study of –

  • How many products are you going to upload?
  • How many locations are you going to serve?
  • Would you also process international orders?
  • Are you planning to expand the product catalogue any sooner? Answering these questions will let you have an estimate if you need a steady server or a flexible server.

Inspect Service level agreement (SLA):

Examine the SLA carefully to ensure that the vendor is offering what you need, and what are the additional charges that might occur in case of expansion.

Examine the security:

Inspect platform security carefully as eCommerce websites actively involve online payment transactions, where payment security is a major concern. You ensure that by checking if the server is fully PCI-DSS compliant. Moreover, also check if they support SSL implementation.

Study Server uptime:

You cannot make money from the online store when it is down. Collaborate with a server provider that offers 24×7 IT support and has a history of maximum uptime. The service quality also depends on how quickly they can resolve the issues in case the server goes down.

SETUP THE MONETIZATION PORTAL

eCommerce website payment

When we discuss how to make money with eCommerce business, we also indicate the payment systems using which consumers can pay for the purchases on your eCommerce store. To start an eCommerce business, it is crucial to think about the payment methods that would maintain the incoming and outgoing cash flow of your business.

A typical eCommerce store supports the following payment methods:

  • Cash on Delivery
  • Credit card payment
  • Debit card payment
  • Net banking payment

These days, few modern methods are also becoming popular as they offer some extra value proposition to both your business and the customers. They are namely-

  • Buy now Pay later:

Customers can make a purchase on a credit system where they can choose to pay for the purchase usually after a month.

  • EMI payments:

Customers can use some specified credit cards and debits cards to purchase products and choose to pay the whole amount in Easy monthly instalments with additional interest. Depending on your business-terms with the banks, you can offer no-cost EMIs as well.

  • UPI Payment:

Customer can make payments using their UPI accounts, which are linked directly to their bank accounts.

  • Wallet payment:

Customers can transfer money to their virtual wallets on the eCommerce sites and make all the on-site payments through the wallet itself.

How does payment system work?

how payment system works

The complete online payment processing takes place among the four entities of an eCommerce business:

  • The customers who make the payment
  • The merchant who finally receives the payment
  • The acquiring bank which receives the payment on merchant’s behalf
  • The issuing bank which makes the payment on customer’s behalf

The aim of every transaction made for purchasing a product is to transfer the money from customer’s bank account to the Merchant’s bank account. During this whole process, Payment gateways help both parties to conduct all the above four parts in a secure environment. Indeed, they take some fee in exchange for the services they provide, but it is negligible when considered the safety and security of customers’ payment information on your eCommerce site. Some of the popular payment gateways in the current scenario are –

  • PayPal
  • Stripe
  • First Data Corporation
  • BluePay Processing
  • Authorize.net

How to choose a Payment Gateway for eCommerce sites?

Once integrated, a payment gateway can affect your eCommerce business positively as well as negatively. While a fast and secure payment gateway will ensure a pleasant customer experience, a slow and buggy gateway will just ruin the business opportunities. It is important to consider the following aspects while choosing one or multiple payment gateways for your eCommerce store-

  • PCI-DSS compliant:

The Payment Card Industry Data Security Standard (PCI-DSS) is a regulatory body that is responsible for protecting the online transactions from frauds and malicious methods. The body has set some standards for qualifying as a payment processor or payment gateway. Make sure, the payment solution you choose is PCI DSs compliant.

  • Fraud Safety:

Payment gateways and processors rely on various information to prevent an unauthorised use of the payment mediums. To ensure the authenticity of the transactions, all payment gateways must ask for specific details before approving the transaction. These details include Card number, Payee’s Address, CVV number, Payee’s name on the card, Card Expiry date, 3D Secure PIN or Password, Transaction Password, etc. It is important to ensure if the gateway is equipped with enough measures to prevent payment frauds.

  • Service fee:

As payment gateways would be helping you out in numerous transactions each day, the fee they charge would eventually get multiplied into a big amount. Therefore, it is better to think twice if you can afford the payment gateway that you want to choose. Better are the features; bigger is the fee they charge.

  • Payment method coverage:

Not all payment gateways support every payment method being used these days. While most of them would support the basic payment methods like credit and debit cards, they might not be supporting the modern payment methods like UPI, Apple Pay, and Samsung Pay. Select a payment gateway strictly according to your requirement or you might end up paying for the features you do not really require.

 

PLAN THE SHIPPING STRATEGY

eCommerce shipping strategy

Shipping is the most accountable determiner of success and annihilation of an eCommerce start-up. The more shipping options you offer to your customers, the more areas you cover with your business To come up with the best eCommerce shipping ideas spend some time researching on the aspects like-

  • Geolocation you intent to cover
  • Size of the products you intent to sell
  • Ideal speed of the delivery you wish to attend
  • Type of packaging for the products

The market is full of shipping services offering B2B solutions to eCommerce sites. Most of them have a plan fitting to all level of businesses. Depending on the product size, the speed of delivery and extent of coverage, you can choose one or all the below contemporary shipping options.

  • General Registered courier
  • Same day delivery
  • Scheduled delivery

The general registered courier is the slowest but cheapest option for a start-up. Most of the private shipping partners offer this service. The speed might be a little less than the methods like same-day delivery, but you can trust them for long distance deliveries where time is not a constraint. Contrastingly, you can offer same day or two days delivery in the metropolitan cities where every shipping partner is available with its collection center. Same day delivery is extremely useful and encouraging for businesses selling time-sensitive products like Veggies, dairy products, or any FMCG products.

These days, a new method is getting popular called Scheduled Delivery. Here, the customers can choose a time slot when they wish to collect the delivery. Customers can also schedule days before the actual date. These options are popular among the customers purchasing gift-able items and intend to send them directly to the person who is being gifted. For example, customers can schedule birthday gifts in advance and products will be delivered to the mentioned address on the scheduled date only.

Strategize your margin

A successful eCommerce entrepreneur always keeps eye on the prospects to make as much profit. Shipping can lead to a certain decline in the profit-level when not handled strategically.  It is important to calculate you margin and price the products as per calculations. Moreover, it is also crucial to not consider shipping margin for profit and adding only the realistic shipping and packaging cost in the margin.

Take the following instance for example-

This is how you could calculate your final worth of a product to take-in shipping cost in it.

Cost of product$20.00
Packaging$1.50
Shipping costs$6.50
Customs/Duties$3.00
Credit card fee$1.50
Profit margin50%
Total price$42.75

CRITICAL CHECK FOR THE STORE

online store website checklist

Once done with the setup and pre-requisites, it is time to make sure the website is well equipped with some fundamental verticals that help in competing with other businesses in the niche. You would not find these aspects in an eCommerce business guide or best practices list to create an online store; you should just know them.

  • Support for multiple languages

Based on your plans to operate in different geo-locations or intent for expansion of your business to further locations, make sure the website supports the local language of the corresponding location. The website should be set to switch the language automatically as per the country.

  • Support for multiple currencies

It is wise to support the local currency of the country where your business is operating. Set up your site to accept the local currency as per the geo-location.

  • Support local time zone

Time zone variation is very crucial, especially when you are operating in multiple time zones. Set up the default time zone and make sure to consider the local time zones of all the locations you are serving. It is useful for letting the local customers track orders without ambiguity.

  • Mention contacts details

By giving your contact details on the website you are letting your customers believe that you also exist in the real world, in addition to the online world. Moreover, your customers must know where to reach in case of any grievance or inquiry. Details like registered office address, support email address, contact number etc. help your customers and your business positively.

  • Mention Store policies

It is crucial to let your customers know about the legal aspects and regulations of your business. They must know how your business operates and policies it follows to standardize the operations. Clearly define your policies on the website: Refund policies, Return Policies, Privacy policies, Exchange policies, Affiliate policies etc.

  • Reviews and Ratings

In 2018, no online shopper buys a product without researching its reviews and ratings on at least 3-4 sites. By allowing your customers to write product reviews, you can broadcast a positive message of transparency in your operations. People trust more if words come through a fellow customer, as positive reviews from brands are seen a promotion rather than information.

TIME TO ADD PRODUCTS

eCommerce product upload

As soon as your site is ready for deployment, the next step is getting your products uploaded. There are several ways to upload products to your eCommerce site. Two of the most popular methods are:

  • Direct upload- Upload directly through the product-upload interface one after another.
  • CSV upload- Upload in bulk using CSV files.

The direct upload method is realistic when you are uploading only a few products. However, when uploading for the first time, you would generally have thousands of products. It is wise to upload them in bulk through CSV files.

How to upload products through CSV files?

  • Make sure your eCommerce platform supports bulk upload through CSV file.
  • If it supports, you would generally find a template CSV file on your back-end, which you can use as a base to create the final CSV. Follow the same format as given in the template file and fill up all the details correctly in the table after considering the constraints.
  • Once you have filled all the details in the correct format, save the file in.CSV format on your computer.
  • Go to your website’s back-end interface for product upload, and find the CSV upload option. There you would find the option to upload the CSV file. Click on it, browse your file and upload it. If everything is in the correct format, you will get your products uploaded in bulk, that too in no time.

How to prepare a CSV file?

If your eCommerce website platform supports bulk product upload, you would find the template. The template is designed to accommodate all the details that are needed to be filled when uploading a product manually. For each detail, you would find a column designated to fill in the details. The details are read correctly by the system, only if they are filled in the correct format, otherwise you would get errors. Few of the details that you can find in a product upload CSV file are- Product Name, Product ID, Category Name, Product Price, Discount Applied, Discount duration, Shipping Methods, CDN URL for Product Images etc.

Product description:

A product description is the marketing content used to explain the know-how of a product. It goes all the way from mentioning the product specifications and physiques to product benefits. A compelling product description advocates why a product is worth purchasing. The fundamental purpose of a product description is to impart the information customers need to make a clear perception of the product without touching it. Here are few aspects that you should consider while writing a product description:

  • Target audience

Focus on the target audience and write keeping their needs in mind. For example, who would be interested in buying a woman top? Ladies of course, but you cannot also ignore a man who would love to buy it for his wife, mother, sister, or daughter.

  • Product Benefits– 

Mention all possible benefits in few words possible. People do not read each word of your product description. They just read the highlighted heading. So make sure the highlighted headings are delivering all the information related to the benefits of this product. Do not forget to mention the points that prove the product’s USPs.

  • Enhancement

Use HTML and CSS to include advanced ways to write compelling product description. Simple text-based descriptions are cliché. Now a day, products descriptions come all the way with Attractive images, Customer testimonials, Colourful headlines, and Real-life stories. Make sure your product description editor is capable of using HTML and CSS. WYSIWYG editor is the best option to include text, graphics, HTML and CSS in your product descriptions.

  • SEO writing

SEO is extremely crucial when writing product descriptions. You want your product pages to be shown in the search results when people search something like “buy Bluetooth speaker’. Use proper keywords and follow the aspects of SEO writing in each of your product descriptions.

TEST BEFORE THE STORE IS LIVE

Online store testing

Now that the online store is ready with all the products uploaded, it is time to get your site live. However, before that, it is of utmost importance to make sure everything works as expected. You do not want to get and lose your early customers just because your site misbehaved. Hence, test your site thoroughly for complete operation in the actual environment on the following aspects-

Checkout process, loading speed, Shopping cart, Product images, Compatibility on web browsers, responsiveness on mobile devices, checkout process on mobile devices, payment security, Product page SEO, Product categories, Reviews and ratings, shipping methods, order status tracking, social logins and as many aspects you can figure out.

Do not forget to test your site in the extreme load conditions, as you would need your site to stay up and fast during the flash sales as well.

MARKETING THE STORE

Marketing your online store

Most of the eCommerce entrepreneurs make a mistake. They set up a store, take it to live, and wait for the sale to flow-in. They completely miss a delicate aspect of starting an eCommerce business- marketing. If you do not tell, they would not know. E-commerce marketing helps an eCommerce store to reach the customers and persuades them to make the purchase. It actively involves the methods applied to prove the supremacy of one eCommerce store over the other by telling the benefits of shopping from a particular online store.

The benefits may include the aspect like cheaper rates, cheaper or free shipping, value-added services, quick product delivery, superior product quality, exclusive products, superior customer support, and flexible return policies etc.

Hence, marketing is an avoidable element of eCommerce business that helps in surviving the intense competition and making profits at the same time. Here are the few aspects that you should consider while going for marketing of your newly launched eCommerce store-

  • Marketing agency

If you already have some experience in marketing, then it safe to proceed and you should directly start with the promotion. However, it is advisable to hire a marketing agency so that you can focus on growing your business, while the promotional stuff will be taken care of by the experts. These agencies have enough experience to plot a marketing strategy aligning with your brand.

  • Do it yourself– 

While traditional marketing is being taken care of by the experts, there are few aspects that should be taken care by yourself alone- Internet Marketing. Design an online strategy that complements your traditional marketing plans.

  • SEO and SEM

Based on the strategies prepared after carefully analysing the traditional approach and internet standards, the next step would be drawing an efficient SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategy. There are agencies, which offer SEO and SEM services. You might want to consult them for better guidance.

Know some SEO and SEM stuff to keep going

Though most of the SEO and SEM requirements can be effectively managed by the agencies, it is wise to stay up-to-date with the latest SEO and SEM trends and tools. Here are few trends and tools that are crucial for every eCommerce marketing. We have also mentioned some examples for each –

  • Heat Map tool
  • A/B testing Tool
  • SEO tool- Moz, Yoast, Google Analytics.
  • Email marketing tool: MailChimp, ConvertKit, ActiveCampaign.
  • Push notifications: Mobile push notifications, web push notifications, and App push notifications.
  • Social media marketing: Social media pages, Facebook Ads, Instagram Ads.
  • Search Engine Ads: Google Ads, Bing Ads.
  • Content Marketing: Blogs, Guest posting, Press release.
  • Video marketing: YouTube Channels, YouTube Ads, Vimeo Ads.

MAKE $1000 FROM YOUR ONLINE STORE WITHIN A MONTH (CASE-STUDY)

Make money with online store

The big question is, “How does eCommerce make money?” The Internet is full of prospects. Especially, when it comes to earning by selling something on the internet, eCommerce has proven to be a highly profitable market. The niche is full of stories of success as well as failures in terms of surviving and making money from online stores. Back in 1995 when Amazon and eBay were launched, it was a different scenario. In 2018, when you think about starting an eCommerce business, you will find hundreds of others already there in the same niche.

It is tough to make a mark when you are walking in a herd with an identical attitude and pace like others. You need to follow a different but correct path when starting an eCommerce business of your own. Let us take a cue from the story of DermWarehouse that I found on a trusted entrepreneurship blog. The eCommerce store sells physician-strength skincare, makeup and hair care products. This case-study will explain how you can make up to $1000 within a month of launching your eCommerce store. The case is equally equipped with success and failures. However, this is what case studies are for; we learn from their mistakes and implement a better approach in our case.

The owner, who is equally skilled in digital marketing, decided to launch an eCmmerce site using his experiences as being a digital marketer for many of the eCommerce sites in the past.

The numbers-

In the first month itself, the website was able to acquire 35 customers and made around $2,439, except they were still in loss. How was it so? When breaking the revenue into a balance sheet of what went out and what came in, you can clearly see that the cost of operating the business in the first month was much more than the sales acquired.

  • Sales Revenue: $2,439.65
  • Product cost: $1,463.79
  • Cost of Advertising: $1,505.88
  • We can see that the company was overall in loss of $530.02 ($2,969.67 – $2,439.65).

The greater good-

The numbers say that the business suffered a loss in the first month itself. However, if you see through the eyes of an entrepreneur, there are several takeaways to be learnt for the greater good-

  • Repeat sale

A potential customer is 13% likely to make a purchase from your site, while your old customers are 60% likely to do the same. That means the 35 customers who made the purchases on the site retain a high chance of doing the same again.

  • Leads

During the one-month duration, the site was able to capture 60 email addresses through numerous marketing campaigns. These leads will definitely have a positive outcome in the future.

  • Bounced customers will come back

Before the 35 customers were converted, the site got visits from many other potential customers, who for some reason left without making a purchase. The expenses made in Advertising and dynamic re-targeting might eventually kick-in and convert some of them into new customers.

  • Paid Advertising worked well

30 out of 35 customers came through the paid Ads being run for the company. Indeed the company needs more organic traffic, but it is a reality that stores cannot get sufficient organic traffic in one month after launching. Until the marketing and SEO start returning on the investments, paid Ads are the best bet.

Key takeaways to make $1000 in one month

Based on the customers acquired and re-targeting done in the above case, here is a list of trends and techs that you should consider for implementing the same on your own eCommerce store-

Synchronize with Google and Bing Shopping

Google and Bing shopping are special search engine Ads designed to fit in the formats of eCommerce Ads. For example, Google AdWords and Google Merchant Centre power the Google shopping. The Merchant center manages the product feed with all the product details like price and availability. While the AdWords is responsible for showing the Ad as a product listed on the SERPs. Something similar to this-

Bing shopping ads

eCommerce Google shopping ads

 

Make sure to upload your products on Google and Bing shopping. You will need Google Merchant account to upload your feeds. Once you have the Google Merchant account, link your Google AdWords account to the Google Merchant account. Now you are ready to upload your product feed on Google Shopping Ads. There are two ways to do that:

  • Manual Feed-

By going on Google Merchant account and uploading products one after another.

  • Automatic feed-

By using a plugin that automatically feeds your products with all details to the Google Merchant account in bulk.

Implement re-targeting

There are two types of re-targeting for an eCommerce store: Customer re-targeting (Mostly manual) and Ad re-targeting (Managed by Google AdWords or Bing Ads).

In Ad re-targeting, the AdWords analyses the customer on two aspects: The targeted keywords for the paid Ads, and the customers’ browsing behavior. With Paid Ads targeting, the search engine shows the SERPs Ads to the users who search for products with the targeted keywords.

eCommerce Bing adseCommerce Google ads

Google Shopping Ads re-target the customers in a dissimilar way. It considers the browsing behavior and buying intent instead of mere keywords re-targeting. For example, a customer coming to your site after clicking on a Google Shopping Ad retains a high chance of being interested in the product. However, just to compare the prices, he or she might jump on some other eCommerce site and never come back. Your re-targeting Ads could make a difference by showing the Ad of the same product on that other site and remind them to come back and convert.

There are different networks of dynamic Ads re-targeting, you can choose one or all of them based on your marketing budget. Some of the prominent networks are offered by Google, Bing, and Facebook for social media re-targeting. How to setup your first Google display marketing campaign?

Manual re-targeting through lead generation

Manual re-targeting involves a series of steps where you collect the leads and based on them, you manually re-target the customers lost due to any random reason. Converting a customer lost due to shopping cart abandonment is one such customer re-targeting without using Ads.

You can implement a number of lead collection methods, some of the prominent ones are-

  • Shopping cart abandonment tracking plugins
  • Newsletter subscription forms for email data building
  • Exit pop-ups
  • Entry pop-ups
  • Back-in-stock alert forms
  • Price drop alert forms
  • Flash Sale Alerts forms

Let us take the example of shopping cart abandonment trackers. These plugins continuously monitor the shopping carts. As soon as an abandoned cart is detected on your site, they will trigger the events programmed to deal with these carts. Mostly, you get the option to setup some templates that are used for sending abandoned cart emails to the customers. You can setup the plugin to-

  • Consider a cart abandoned only after a designated period.
  • Select appropriate template to be sent in a particular period.
  • Select appropriate encouragement factors like discount or coupon codes.
  • Put an appropriate CTA button in the email. Mostly ‘Buy now’ button.

A typical Shopping cart abandonment email looks something like the below from FAB-

Shopping cart abandonment email

Invest in Search Engine Optimization

In addition to the paid traffic, organic traffic is much crucial in the long run. In the case study above, we saw how the website was still in loss after making some good sales. It is because they spend a considerable amount in getting paid traffic, which is very important for a newly built site by the way.

Challenge is SEO, which generally does not work well for a newly launched website.  However, as time passes by and people start noticing your business, organic traffic through SEO becomes more crucial. You cannot keep on spending on paid Ads even after months of launching your site. You will eventually need people to land on your site organically.

This is where SEO comes into the picture. Through an effective eCommerce SEO strategy, you can make sure that the website gets some good traffic and people start discovering your site without Ads. This can be done effectively by working on aspects such as-

  • Growing your domain Authority
  • Ranking on more relevant keywords
  • Optimizing your product pages for SEO
  • Starting content marketing for link building
  • Migrating your site to HTTPS from HTTP
  • Writing SEO friendly product descriptions
  • Writing SEO friendly Category descriptions
  • Writing SEO friendly Product URLs and much more.

SEO is the best bet at the end when you are targeting on profits without spending a major portion of your revenue on paid Ads.

Conclusion

Setting up an eCommerce site is not a long process, setting up an eCommerce business is. Things may go wrong at the beginning where you might have to spend more than whatever you are earning from the business. The ultimate key to success to having some patience and wait for the SEO to kick in to make money from your online store.

Just take Amazon for example; it was launched in 1995 but took so many years to become what it is today. In addition, it is not necessary that an eCommerce business cannot survive the heat of competition being seen in the current scenario. If this was so, Alibaba and Etsy could not have existed when Amazon was already becoming a favorite destination for millions. Etsy and Alibaba survived and are still doing great because they had something unique to offer.

What is that in your trunk for the eCommerce customers? Try it out; it is not tough to build an eCommerce business with the right approach.

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