Why Adapting to Mobile Commerce is the Need of the Hour?
by GK June 17, 2018
Mobile CommerceThe latest trends and innovations in mobile commerce can by no means be written off. Mobile commerce, also called m-commerce, continues to be on the rise. According to Statista, in 2021, 53.9% of all retail ecommerce in the US is expected to be generated via m-commerce. It is interesting to note that m-commerce is not just about mobile shopping. M-commerce encompasses constituents such as mobile banking and mobile payments.
Mobile Banking vs Mobile PaymentsTo our readers who are not acquainted with the fundamental difference between mobile banking and mobile payments, here’s something worth your attention. Mobile banking is the use of mobile devices to initiate, process and conclude financial transactions. Mobile payment is a digital transaction done through NFC enabled mobiles. And here’s an impressive statistic- By 2020, mobile payments volume will amount to an estimated $503 billion.
Benefits of Mobile CommerceEnlisted below are a few benefits of mobile commerce:
- Location-based tailored push notifications and messages
- Mobile wallets and many integrated payment options
- Responsive and compatible mobile apps and site
- Efficient and simpler checkout process
- Better user experience
- Effortlessly easy and seamless product navigation
Requirements to Launch your Mobile Ecommerce BusinessOne trend we are seeing more and more of is eCommerce businesses taking the next progressive step of launching their own mobile-friendly businesses. You don’t require any fancy and expensive stuff to design and develop mobile-friendly content and landing pages. It all boils down to using the right m-commerce platform.
Best M-commerce PlatformsGiven the vast majority of platforms, you will be spoilt for choices. I will not suggest you anything that I haven’t tried. I found these extremely useful:
Tags: ecommerce business, ecommerce mobile apps, mobigen, mobile commerce, mobile commerce user experience